There were quite some buzz recently on SMRT’s strict enforcement of its no eating/drinking policies on its trains and buses via the serving of Notification of Offence slips charging them fines ranging from $30 to $500 (more info on this at the bottom of this post) … but not on this bus we took today.
We were able to:
- Enjoy a FREE ride on a SBS bus from Suntec Convention Centre to Dhoby Ghaut MRT station
- Get entertained by mask-clad Ministry of Pleasure staff who were dressed in Renaissance era clothes
- Receive FREE Magnum Ice-cream (worth $3.90) upon alighting
What’s happening? Actually this treat is part of Magnum’s new Pleasure Campaign where commuters can enjoy a free ride and an ice-cream just on a Magnum-themed bus. This bus departs from Tangs, heads down Heeren, Plaza Singapura, Raffles City and Suntec City, then loops back. You can board or alight the bus at any bus-stop along this route.

This free ice-cream + ride campaign is available only this weekend (15 – 16 August 09) from noon to 8pm. When we took the bus at 5pm, its ice-cream supply had ran out and it had to stop for a final refill (i.e. no more refills when this supply had run out) at a bus stop near City Hall MRT. So if you really really want the free ice-cream, you might want to take the bus earlier.
We got an Ecuador Dark and Golden Hazelnut (new flavor!) Magnum ice-cream. Very unique taste and yummy!
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and now to continue what was earlier discussed – a video about SMRT’s issuance of a $30 fine to a commuter eating a sweet during her train ride.
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{ 6 comments… read them below or add one }
It’s been a long time since I had Magnum. I don’t know why I keep forgetting to get once every time I went to 7Eleven.
Bro, come to our site and promote your blog there.
.-= IMCurtain´s last blog ..Download – Shuttle.2008.DVDRiP.XviD-WaLMaRT =-.
Cool… another super cool marketing strategy for big company. :p
now that’s cool! free shuttle with free desert!
thanks for dropping by my site btw. i’ll be checking out this haven from time to time
win already…bo jio!
Haahaa, is coincidental. It’s just so happened they were having this promotion and we happened to be at the right place and at the right time. =D
How nice that ice cream is free. Here, you pay when you want it.