Eating Magnum Ice-Cream on Bus Legally and … for Free!

16 August, 2009

There were quite some buzz recently on SMRT’s strict enforcement of its no eating/drinking policies on its trains and buses via the serving of Notification of Offence slips charging them fines ranging from $30 to $500 (more info on this at the bottom of this post) … but not on this bus we took today.

We were able to:

  • Enjoy a FREE ride on a SBS bus from Suntec Convention Centre to Dhoby Ghaut MRT station
  • Get entertained by mask-clad Ministry of Pleasure staff who were dressed in Renaissance era clothes
  • Receive FREE Magnum Ice-cream (worth $3.90) upon alighting

What’s happening?  Actually this treat is part of Magnum’s new Pleasure Campaign where commuters can enjoy a free ride and an ice-cream just on a Magnum-themed bus.  This bus departs from Tangs, heads down Heeren, Plaza Singapura, Raffles City and Suntec City, then loops back.  You can board or alight the bus at any bus-stop along this route.

Magnum Promotion Pleasure Campaign Bus Free Ice-cream

This free ice-cream + ride campaign is available only this weekend (15 – 16 August 09) from noon to 8pm.  When we took the bus at 5pm, its ice-cream supply had ran out and it had to stop for a final refill (i.e. no more refills when this supply had run out) at a bus stop near City Hall MRT.  So if you really really want the free ice-cream, you might want to take the bus earlier. 🙂

We got an Ecuador Dark and Golden Hazelnut (new flavor!) Magnum ice-cream.  Very unique taste and yummy!




and now to continue what was earlier discussed – a video about SMRT’s issuance of a $30 fine to a commuter eating a sweet during her train ride.

Zhiqiang & Tingyi

Comments (6)

  • IMCurtainReply

    16 August, 2009 at 9:55 am

    It’s been a long time since I had Magnum. I don’t know why I keep forgetting to get once every time I went to 7Eleven.

    Bro, come to our site and promote your blog there.
    .-= IMCurtain´s last blog ..Download – Shuttle.2008.DVDRiP.XviD-WaLMaRT =-.

  • JessenReply

    16 August, 2009 at 2:08 pm

    Cool… another super cool marketing strategy for big company. :p

  • Jasper JuganReply

    16 August, 2009 at 3:00 pm

    now that’s cool! free shuttle with free desert! 😛

    thanks for dropping by my site btw. i’ll be checking out this haven from time to time 🙂

  • CarolineReply

    4 September, 2009 at 12:10 am

    win already…bo jio!

    • TingyiReply

      4 September, 2009 at 9:34 pm

      Haahaa, is coincidental. It’s just so happened they were having this promotion and we happened to be at the right place and at the right time. =D

  • DarleneReply

    13 January, 2012 at 12:11 pm

    How nice that ice cream is free. Here, you pay when you want it.

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